Hi there, I’m Jade 🌸

Located in the DC/VA Area, you can find me working as a consultant and freelance UX/UI Strategist. I’m an interdisciplinary designer with a B.S. in Informatics from UC Irvine β€” a major spanning HCI, design, and human behavior β€” with a minor in Sociology. That combination shapes how I approach design: the socio-technical aspect of a user’s experience is just as important as the product itself.

Outside of design I’m:

  • Trying out creative DIY projects I’ve bookmarked 🎨

  • Cafe hopping with friends β˜•οΈ

  • Learning how to play pickleball πŸ“

  • Analyzing viral publicized social experiments (reality TV) 🏝️

  • Adding to my blindbox and sticker collections ⭐️

Wanna learn more? Feel free to check out my resume and connect with me on LinkedIn.

Picture of Jade Luu Posing by Instagram Logo

My Design Origin Story πŸ¦ΈπŸ»β€β™€οΈ

Design has always been instinctive for me β€” long before I knew what UX was, I was obsessing over Google Slides layouts while everyone else just threw text on a blank slide. I cared about where things lived on a page, how they felt to look at, and whether everyone in the room felt included by what I made.

That instinct found a name when my sister, who works in tech, introduced me to UX design. I started having coffee chats with designers at Meta, AT&T, and DIRECTV β€” and quickly realized this was the intersection I'd been gravitating toward my whole life: technology, people, and the spaces between them.

I studied Informatics at UCI with a minor in Sociology, which shaped how I think about design β€” not just as a visual craft, but as a way of understanding behavior and building things that work for everyone.